How visual images can change the perception of a situation

Categories
Last Events
21
September
2019
Just around the world, with incredible success, was a series about the tragedy at the Chernobyl nuclear power plant. I was in Chernobyl – for various reasons - and for work and just came to draw there – if you want, look at my galleries have a separate album. But I now want to say something else. Of course, HBO will now shoot about Chernobyl. That's understandable. It is necessary to sharpen the topic of the Chernobyl accident-the problems with the reactors that the Americans put to the Japanese are now very seriously beginning to be voiced, and not only in the States. And there, by the way, everything is much sadder. And Fukushima has not yet been extinguished. And that there occurs in a reactor zone plainly nobody knows. But that's not what I mean. In fact, if you take the visuals, which is almost immediately after the accident, working on the topic of Fukushima in the vast target audience, consisting essentially of all the inhabitants of our planet that are not directly linked to mitigation, and with the station, then around the world seem the images are not about tragedy, not about the destruction and discharges of water from the reactor zone into groundwater and the ocean - no. The world seems a terribly touching story. For example, in Tokyo saved energy and how there were rolling blackouts (incredibly touching and beautiful stories were), as the reduced train schedule, as was turned off advertising signs and escalators. The most incredibly touching photo essay was from the empty pachinko salon, which decided to reduce opening hours so as not to waste so much electricity. Well, now, in Europe, a series of exhibitions is being prepared, which will show posters made immediately after the accident, which urged people to save electricity. And this, of course, is an incredibly touching story: immediately after the accident, a community of graphic designers appeared on Twitter, who began to draw posters urging people to save electricity, and ordinary Japanese, who are not designers, had to print them out and paste them everywhere. I've put together some of these posters - look a little bit - don't feel left out. And that you too, as well as in Europe understood that accident on Fukushima – well there was once, but it not that this terrible Chernobyl-Fukushima it such, such lovely, socially significant and incredibly touching. And I'm not out to my friends in the Corporation - they are more focused and others will be engaged. What I want to say is that the visual presentation of information has many vectors of development and there is what can be described as the formation of a stable image of substitution. And it now works very well not only in the case of global disasters. Although, most often, it is with them. But these are not companies is very big politicians, and to make such an order, they must understand how it works and the consequences of these stuffing will be totally unpredictable: after the Fukushima soon extinguished, and in seven years you will understand what has happened with groundwater and what the consequences Oceania and Australia.

Возврат к списку


View
all
Don’t miss

Forthcoming events