All-healing radioactive water. Part two: marketing and direct lobbying

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6
October
2019
Weerasuriya, his enthusiastic treatment of the emanation appeared in Russia. Among the pioneers was the commander of the life guards hussars Vladimir Voeykov, who quite early threw the usual guards for violent drinking and became one of the founders of the Russian Olympic movement and, incidentally, the Russian military cynology. From the deceased father he received a rich inheritance: the cloth factory, asphalt plant, and a spring "Explosive" Kovaci near the village of Penza province. When the whole world began to go crazy on radioactive waters, Voeykov decided that before him opened a gold mine. Discharged from Germany, Professor for big money found emanation, and adventurous life hussars immediately built a bottling plant branded "Covaci". To begin with, he secured supplies to the court. Water began to be supplied for the treatment of Tsarevich Alexei. Being married to the daughter of the Minister Fredericks and being the second cousin to the husband of the mystically minded lady-in-waiting Vyrubova, Voeykov enjoyed the location of Rasputin. The elder constantly told the Tsar about the beneficial effects of "Kuvaki" on the heir, and Voeykov's Affairs went up the hill. Evil tongues said that especially" Kuvaka " liked the revolutionaries, striking workers and students, because bottles of this form was very convenient to throw at the police. Water received a gold medal at the world exhibition in Riga, and with the beginning of the First world war Voeykov even managed to achieve its supply to the front. However, there were also skeptics: "Between tѣm, according to prof. Petrogradskago Gornago Institute PP von Weimarn "... water "Kuvaka" at the source contains only 2 units. radioaktivnosti Mache in 1 liter, and bottled and artificially carbonated-absolutely not radioaktivna". But as long as Rasputin remained a good angel of the Royal family, Voeykov could safely promote his brand without fear of criticism. As soon as the elder was killed, the Kuvaki affair reached the state Duma, and the Newspapers called Voeykov " a General from the kuvakeria." After the February revolution, he was arrested, but then managed to emigrate and died in Stockholm in 1947. But "Kuvaka", as and akin to it "Izhevsk" and "Spiridonovskaya" - this, rather, from area fraud, that, in General,, too, it is emblematic in terms of fashion on radiation. All over the world there were a lot of products that did not contain any radioactive substances, but nevertheless used the words "radium", "radiation", X-ray and the like as a trademark. The words on their packaging meant something like "bio" or " eco " today, which meant almost nothing.

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