The first and brightest breakthrough in visualization and printing design

When we start talking about modern typography, working with fonts, new printing layouts, and simply what can be considered a modern approach to information visualization, everyone, of course, immediately remembers Eric Nietzsche. No, he is not a relative of Frederick, our William – that is, not a descendant of his sister Elizabeth. This is just a Swiss graphic designer, born in 1908, which is considered to be the undisputed pioneer of modernism in graphic design. And, in fact, although he after moving to new York in 1936 and created several hundred album covers for Decca, and did covers for Life, Vanity Fair and Harper's Bazaar, as well as advertising for "Twentieth century Fox" and "universal", remember him on a very different occasion. About the annual reports he was doing for an obscure and not public company named General Dynamics. Of course, when writing biographies of Eric Nietzsche, General Dynamics is somehow called an engineering company. Yes, it was he who designed the corporate style, the posters glorifying this lovely office and a cloud of annual reports. Well, and then a thick, format 420-page book on the history of the company under the rapid title "Dynamic America". Actually, that's what I'm talking about. I'm just constantly surprised when people can do anything and do it anyhow, but in honorary lists of "pioneers of modernism" they usually come when you start working on the counter, which can be called "technological" could "engineering", but with a manufacturer of military equipment and war. General Dynamics made warships in world war II, then buying a canadian company serving the canadian defense Ministry, it expanded and began to produce military aircraft – bombers and fighters. Well, it was the first company to produce a submarine with a nuclear reactor, a submarine with ballistic missiles on Board and a submarine that had nuclear warheads on torpedoes. And it was this company that was testing the aircraft, which flew on a nuclear reactor. And he flew great, only the pilots died too often. All in all, a nice office, worth about forty billion dollars. She conducted test launches in international waters. But with the world's finest public annual reports. In which there is no word about submarine nuclear tests and nuclear submarines. As annual report and posters – look there please. Indeed, it was a breakthrough in printing design.